.png)
STEPPing stones care
To support Stepping Stones Care in its mission to provide uninterrupted, high-quality care for children, our objective was to widen the recruitment pool with a focus on candidate recollection and rapid role fulfilment. By improving recruitment processes and re-engaging past applicants, we aimed to ensure vacancies were filled swiftly, minimizing disruption to the essential services provided.
Brand Idendity
To strengthen Stepping Stones Care’s brand identity, we focused on key content pillars that authentically reflected the organisation’s values and impact. These included celebrating success stories that highlight the real-world difference made in children’s lives, championing staff growth and well-being to foster a supportive workplace culture, and showcasing the organisation’s sector-leading therapeutic offering. Each piece of content was designed to reinforce Stepping Stones Care’s unwavering commitment to child well-being—the central, guiding principle behind every decision and service delivered. By aligning all communications with these pillars, we ensured the brand voice remained consistent, purpose-driven, and deeply human.
ENGAGEMENT
Investing in high-quality, purpose-driven content was central to the unprecedented success of Stepping Stones Care’s engagement strategy. By leveraging LinkedIn as our primary channel, we built a strong, organic following that resonated with our values and mission. Regular, authentic storytelling and staff-focused updates drove consistent reach into the thousands each week, positioning the brand as a trusted voice in the care sector. This sector-leading engagement rate translated directly into a measurable uplift in recruitment performance, with a significant increase in applications across all roles—demonstrating the powerful link between meaningful content and real-world outcomes.
Channels
Maximising the reach and impact of our content was essential to our strategy. By focusing on where our audience was most active—Indeed, LinkedIn, and email—we ensured every message met its audience with purpose. Our sector-leading content, paired with a clear, consistent brand identity and optimised communication across channels, created a powerful synergy that drove exceptional results. This integrated approach not only amplified our visibility but also reinforced trust, leading to stronger engagement and recruitment success.
.jpeg)
.jpeg)
.jpeg)
retention
Retention was another core objective, rooted in the understanding that the fewer disruptions a child experiences, the better their outcomes. To support this, we prioritised consistent, meaningful communication across the organisation. From regular newsletters and birthday cards to employee recognition campaigns and annual staff surveys, each touchpoint played a role in building a positive, connected workplace culture. These initiatives not only made staff feel valued and heard, but also equipped leadership with the insights needed to better support their teams. As a result, staff retention has never been higher—now at a sector-leading level—further strengthening the continuity of care for the children at the heart of the organisation.
