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Hallmark Fireworks
Leading the marketing transformation for Hallmark Fireworks, aligning brand values with cutting-edge design and digital strategy to ignite awareness and engagement like never before. Through a bold visual identity refresh, compelling storytelling, and a data-driven digital approach, we redefined the brand’s presence across multiple platforms. We not only strengthened customer connections but also delivered Hallmark Fireworks’ most successful year to date, setting new benchmarks in sales and brand loyalty.
Brand Idendity
A strong focus on brand identity was central to our overarching strategy, serving as the foundation for how we defined our audience and communicated our values. By clearly articulating who we are and what we stand for, we ensured consistency across every touchpoint -from packaging to social media to a completely redesigned website. This unified approach not only strengthened brand recognition but also set a new benchmark for Hallmark Fireworks, establishing a clear, confident presence that resonated with both new and loyal customers.
ENGAGEMENT
Engagement was a key pillar of our strategy, with a focused push through social media driving excitement and awareness around our new website, catalogue, and product range. Through targeted content, eye-catching visuals, and a consistent brand voice, we sparked conversations and built momentum across platforms. This approach delivered outstanding results, generating a 450% year-over-year increase in impressions and a 325% surge in website visits, turning digital engagement into tangible growth and positioning Hallmark Fireworks as a standout leader in the market.
Channels
Our redefined designs, rooted in a clear and confident brand identity, created a powerful and consistent presence across social media, our catalogue, email campaigns, and packaging. This cohesive approach didn’t just elevate our look—it sparked real conversation and recognition, generating buzz and setting a new standard within the fireworks industry.
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retention
Retention played a crucial role in our growth strategy, with personalised communication and tailored rewards driving deeper customer loyalty. By leveraging data insights, we delivered targeted messaging and exclusive offers through email, social media, and direct channels—encouraging repeat orders and building lasting relationships. This approach not only strengthened customer satisfaction but also helped push our market share to new heights.
